Openning The First Store
Meir Roth Ltd. began its journey in 1975 with the opening of a firearms retail store in downtown Rishon LeZion, founded by Meir Roth.
With the opening of the store, Meir fulfilled his lifelong dream, turning a childhood passion into a profession. Together with his wife Tzipi and a dedicated team, the store offered customers a wide range of firearms-including handguns, air rifles, hunting rifles, ammunition-as well as related equipment such as holsters, knives, multi-tools, and binoculars.
The first store marked the beginning of the company’s journey and laid the foundation for values that continue to guide the company to this day: professionalism, reliability, and outstanding customer service.
New Branch
In 2002, Meir Roth realized another long-held vision with the establishment of the Meir Roth Shooting Range Complex in the Rishon LeZion industrial zone combining a licensed firearms retail store with two adjacent shooting ranges.
Considered among the most impressive in the country, the ranges are used for firearms licensing training, license renewals, refresher courses, practical shooting and operational shooting courses, as well as professional training for range safety officers and firearms instructors. The facility also offers open shooting sessions for licensed handgun owners.
Operating alongside the ranges is a fully licensed firearms retail store, providing customers with comprehensive services including the purchase, sale, and trade-in of firearms, repair services, secure firearm storage, and the sale of ammunition and related accessories.
The opening of this facility marked a significant milestone in the company’s growth and further strengthened its commitment to providing professional, safe, and high-quality service to its customers.
New Generation
In 2007, the company’s management transitioned to the second generation of the Roth family, who took on the responsibility of developing and advancing the company’s operations while maintaining the high standards and benchmarks established over the years.
Simultaneously, the company solidified its position as a leading player in the export sector and continued to expand its activities in international markets, consistently upholding professionalism, reliability, and excellence across all areas of operation.
Leading Importer and Exporter
Over the years, the company has built a large and loyal customer base, serving not only its original clients but also second- and third-generation customers.
Today, the company is the exclusive representative in Israel of the world’s leading international firearms and defense brands, including: Beretta (USA), Benelli, Winchester, Colt, CZ, Fiocchi, Aguila, ZEV Technologies, Wilson Combat, Staccato, Shadow Systems, Swampfox, Maxim Defense, Phoenix, SPS, LaserMax, Weihrauch, Hogue, and Night Fision. In addition, the company is an authorized importer of Heckler & Koch and TRUGLO, and also markets products from other leading manufacturers such as GLOCK, Sig Sauer, Smith & Wesson, and more.
The company serves as an authorized supplier to the Ministry of Defense, regulated governmental bodies, and some of the largest security companies in Israel, and has been audited and found compliant with the requirements of the international ISO 9001:2015 standard.
