Openning The First Store
Meir Roth Ltd. was established by Meir Roth in 1975 as a gun store, located on Herzl Street in the center of Rishon Le Zion. By opening the store, Meir turned his longtime hobby into a profession. He opened the store with his wife, Zippi and, together with devoted employees who have worked for him over the years, he has sold to the public guns, ammunition, and associated equipment (holsters, knives, pocket knives, binoculars, etc.).
In 2002, Meir realized another dream when he opened a new branch in Rishon Le Zion : Meir Roth's indoor shooting ranges, a gun store and two indoor shooting ranges located in the new industrial zone.
The ranges, amongst the most attractive in the country, provide training facilities for gun license issuing and renewal, training of security personnel, IPSC course, Tactical Shooting course, Supervisor course, Shooting Instructor course and free-shooting for sport and recreation.
In 2007, the management of the company was passed over to the second generation of the Roth family. While this generation is devoted to the development and growth of the business, it is still deeply committed to the old and long existing values and high business standards of the company.
Futhermore, the company has become a leading player in the export busienss.
Leading Importer and Exporter
Over the course of the years, the company has established a large and loyal clientele and we are thrilled and honored to serve second and third generations customers.
Meir Roth Ltd. proudly represents Beretta (USA), Benelli, CZ, STI, Phoenix, Fiocchi, LaserMax, Weihrauch, Hogue and Night Fision as their sole importer to Israel, and also is an importer of Heckler & Koch and TRUGLO. In addition, the company distributes all the rest of the leading brands in the industry, such as GLOCK, Sig Sauer, Smith & Wesson and more.
The company is also a leading supplier to the Ministry of Defense, Israeli Police, IDF, Government Agencies, and some of the top security companies in the country.
The company has been assessed and registered as meeting the international standard requirements ISO 9001:2015.