About

Our History goes back for more than 50 years

1975

Select Picture

Openning The First Store

Meir Roth Ltd. began its journey in 1975 with the leasing of a 22-square-meter store and the opening of a firearms retail business in the center of Rishon LeZion by Tzipi and Meir Roth. With the opening of the store, Meir fulfilled his dream and turned his childhood hobby into a profession. The first store marked the beginning of the company's journey and laid the foundation for the values of service, professionalism, and reliability that have guided the company ever since.

Select Picture
Select Picture
Select Picture

1977

Select Picture

Import Operations Begin

The company completes its first import transaction, thereby laying the foundation for its international trade activities.

Select Picture
Select Picture

1980

Select Picture

After five years of sustained business success, the company expanded its operations by leasing an adjacent space, thereby increasing the store's total area to 60 square meters.

Select Picture
Select Picture

2002

Select Picture

New Branch

In 2002, Meir Roth fulfilled another dream with the establishment of "Meir Roth Shooting Ranges", a company-owned 388-square-meter facility located in the industrial zone of Rishon LeZion, comprising a firearms retail store and two adjacent shooting ranges. The opening of the new facility marked a significant milestone in the company's growth and further strengthened its commitment to serving its customers.

Select Picture
Select Picture
Select Picture

2005

Select Picture

Export Operations Begin

The company carries out its first export transaction, consisting of a small shipment of used pistols. Since then, export activities have developed and become one of the company's key growth drivers.

2007

Select Picture

New Generation

In 2007, management of the company transitioned to the second generation of the Roth family, who embraced the responsibility of growing and advancing the business while upholding the high standards and principles that have guided the company over the years.

2009

Select Picture

Leading Importer and Exporter

Adding the word "Export" to the company logo, as export activities have become a core business activity of the company and represent a significant portion of its overall operations. After 34 years of activity in the Israeli market, the company has established itself as a leading importer and exporter in the civilian market. Long-term customer relationships, extensive professional experience, and an uncompromising commitment to quality have enabled the company to position itself at the forefront of an evolving market and significantly expand its international operations.

Select Picture

2022

Select Picture

Company Expansion: New Warehouse, Training Hall and Additional Offices

In 2022, the company’s facilities doubled in size with the opening of a new warehouse, along with additional office and training spaces, as part of our ongoing growth and expansion. Today, the company operates two warehouses certified for the storage of firearms and ammunition, fully compliant with all rigorous standards and regulations. The first warehouse covers 90 m², and the second spans 175 m² a total of 265 m² of advanced storage space, maintained under the highest professional and safety standards. Furthermore, our state-of-the-art training facility enables the delivery of courses in full compliance with the requirements of the National Security Office, providing ideal conditions and the highest level of training available on the market.

Select Picture

Please Select Tile Type (You have tile with no data in that page)

*** Tile code not recognized... *** , 0

2024

Select Picture

Renovation, Upgrade, and Expansion of Company Facilities

As part of the company’s ongoing renewal and growth, our facilities have been significantly upgraded and expanded to enhance the customer experience and improve working conditions for our staff. A new store was built, featuring five independent reception stations, and the shooting ranges were completely renovated, including the installation of PVC flooring, insulation, lighting, and an advanced ventilation system exceeding regulatory standards by over 50%. Training rooms have been modernized and expanded with state-of-the-art equipment and technology, and a modern online room was established to provide professional and rapid support to our clients. In addition, changing rooms, storage units, and a staff kitchenette have been added to support our team.

Select Picture
Select Picture
Select Picture

2025

Select Picture

Meir Roth Jubilee Celebrations- Fifty Years of Excellence

During its jubilee year, Meir Roth Ltd. marked fifty years since its establishment through celebratory events that honored the people, values, and partnerships that have shaped the company over the years. The jubilee celebrations included a unique company trip to the Czech Republic, connecting past, present, and future. During these days, shared experiences, conversations, and memories were created, alongside a professional visit to CZ, reflecting long-standing international relationships, a commitment to quality and professionalism, and the values that guide the company.

Select Picture
Select Picture
Select Picture
Select Picture
Select Picture

2026

Select Picture

Succession of Ownership

Following the completion of the company’s jubilee celebrations, the transfer of ownership to the second generation of the family was finalized. This milestone marked a significant chapter in the company’s development and ensured continuity in both management and business leadership. The second generation, which has led the company’s operations since 2007, continues to strengthen the company’s core values, drive its growth, and adapt its activities to the challenges and opportunities of the years ahead.

Select Picture

Present

Select Picture

Present

The company is the exclusive representative in Israel of many of the world’s leading international firearms and defense brands, including: Beretta (USA), Benelli, Winchester, Colt, CZ, Fiocchi, Aguila, ZEV Technologies, Wilson Combat, Staccato, Shadow Systems, Swampfox, Maxim Defense, Phoenix, SPS, LaserMax, Weihrauch, Hogue, and Night Fision. In addition, the company is an authorized importer of Heckler & Koch and TRUGLO, and distributes products from other top-tier manufacturers such as GLOCK, SIG SAUER, Smith & Wesson, and others. The company serves as an authorized supplier to the Israeli Ministry of Defense, government and regulated entities, as well as some of Israel’s largest security companies. It operates in full compliance with international quality standards and has been certified in accordance with ISO 9001:2015.

Select Picture

תקנון החברה

זכויות הצרכן

ביטול עסקת הרכישה על ידי הצרכן/ החזר טובין:

הרוכש רשאי לבטל את העסקה שביצע באתר בהתאם להוראות חוק הגנת הצרכן, התשמ"א – 1981 (להלן: "חוק הגנת הצרכן") ולקבל החזר כספי בגינו או לחילופין להחליף את המוצר כנגד מוצר חלופי שווה ערך או לקבל זיכוי כספי, הכל כמפורט להלן:

(1) ביטול העסקה לאחר קבלת הפריטים בידי הצרכן – הצרכן יהא רשאי לבטל את עסקת הרכישה בתוך 14 יום ממועד קבלת הפריטים, ובלבד שהפריטים תקינים ולא נעשה בהם כל שימוש. ביטול העסקה יבוצע באמצעות השבת הפריטים באמצעות מסירה אישית לחנות החברה ובלבד שהפריטים תקינים ולא נעשה בהם כל שימוש.

(2) השבת פריטים ו/או החלפתם בפריטים אחרים ו/או קבלת זיכוי כספי תתבצע בכפוף לתנאים הבאים:

החזרת הפריט לחנות החברה בצירוף חשבונית מס, ובלבד שלא נעשה כל שימוש בפריט ולא הוסרו תוויות הפריט ו/או אביזרים נלווים לפריט.

החלפת הפריט במוצר אחר או השבתו כנגד קבלת זיכוי כספי (שובר זיכוי המונפק על ידי החברה) תיעשה בחנות החברה, בהתאם למדיניות ההחלפות הכללית הנהוגה בחנות החברה, כפי שתעודכן מעת לעת, וזאת בתוך 14 ימי עסקים מיום קבלת המוצר על ידי הצרכן ובתנאי שלא נעשה במוצר שימוש כלשהוא.

החזר כספי יבוצע באמצעות זיכוי כרטיס האשראי בו בוצעה העסקה, וזאת בתוך 14 ימים ממועד קבלת הפריט שביקש הצרכן להשיב לחברה.

למותר לציין כי חוק הגנת הצרכן אינו חל על כלי ירייה לרבות שירותי הפקדה או תיקונים.

ביצוע תשלום וסיום

נא סמן קודם - "קראתי ואני מסכים לתקנון החברה"