About



  • Meir Roth Ltd. was established by Meir Roth in 1975 as a gun store, located on Herzl Street in the center of Rishon Le Zion. By opening the store, Meir turned his longtime hobby into a profession. He opened the store with his wife, Zippi and, together with devoted employees who have worked for him over the years, he has sold to the public guns, ammunition, and associated equipment (holsters, knives, pocket knives, binoculars, etc.).

    Over the course of the years, the company has established a large and loyal clientele. There is now a second generation of clients who vividly remember the thrilling experience of visiting the store with their parents and viewing the tremendous range of weapons.

    In 2002, Meir realized another dream when he opened a new branch in Rishon Le Zion : Meir Roth's indoor shooting ranges, a gun store and two indoor shooting ranges located in the new industrial zone.


The ranges, amongst the most attractive in the country, provide training facilities for obtaining and renewing gun licenses, training security personnel, practical shooting courses, operational shooting and, of course, open shooting for the shooters' pleasure. The ranges are also used weekly by members of the Rishon Le Zion practical shooting club. The ranges incorporate customer service facilities, including a gun store which provides: sales of guns, ammunition and associated equipment, repairs and depositing. The company is also an authorized supplier to the Ministry of Defense, regulated bodies, and some of the largest security companies in the country.

In 2007, the management of the company was passed over to the second generation of the Roth family. While this generation is devoted to the development and growth of the business, it is still deeply committed to the old and long existing values and high business standards of the company.


Meir Roth Ltd. proudly represents Beretta (USA), Benelli, CZ, Fiocchi, LaserMax, Weihrauch, Sphinx, Hogue as their sole importer to Israel, and also is an official importer of TRUGLO.